The highly technical and global nature of business today presents specific communication challenges. Many companies are hiring top technical and business talent from around the globe and equipping them to work virtually to save on travel. This section discusses some of the challenges confronted by the style of communication and the changing nature of the workforce.
In today’s global economy, many companies are using technology to hold virtual meetings and trainings. Computer-mediated communication (CMC) is the term for using computers to interact through the Internet. CMC comes in many forms, including electronic mail (e-mail), chat rooms, instant messaging, electronic bulletin boards, list-servs, as well as audio and videoconferencing.
A net conference is a conference that is “electronically mediated by networked computers.” Teleconferences are very common applications in companies using Business Intelligence. Video capabilities to share documents are common.
There are some challenges to virtual meetings for obvious reasons. It is not possible for participants to read others’ facial expressions and body language. This fact may limit communication or make some participants less comfortable. Ease with virtual meetings develops over time. A well-trained moderator can greatly enhance the experience.
Communication Challenges for the Technical Professional
In an organization that is Business Intelligence intensive, the largest or fastest-growing sector of the workforce tends to be technical professionals. For a majority of technical professionals, communication in general and with nontechnical people in particular can be difficult, given their specialized education and linear style of thinking. In addition, the influx of persons from other cultures has added to the challenges of effective communication.
The technical skills of a professional are very important to the organization. But the skills to communicate results, explain concepts and concerns, and engage in dialogue with nontechnical workers are equally important. Therefore, it is useful to have a balance of both the technical skills and interpersonal skills.
Technical professionals tend to be task oriented than people oriented. If their focus is on precision and solution, with little concern for dealing with various perceptions or emotional reactions, the true value of their research or analysis may never generate value. At some point, the information must be sold to the business decision makers.
Another challenge is the potential complexity of findings, which may be hard to translate into everyday business language. The ramifications of this complexity of findings on the functioning of a team, department, or organization may be significant, resulting in the loss of the value of the work and the worker.
There may be a desire to overanalyze, seeking higher complexity or perfection. The best analysis may be the one that is simpler and easier to communicate and therefore implement.
Liz Haggerty, program manager for business and manufacturing-process improvements for the Carrier Corporation in Hartford, Connecticut, commented on the importance of communication for scientific and technical professionals:
Scientific and technical professionals need to understand business. We all need to be cognizant of the fact that there are many aspects of business, finance, and marketing that have an impact on what we are doing in our chosen field. We must understand that many people think differently than we do, and we must expose ourselves to different types of training that will help us to communicate more effectively, do a better job of accepting and receiving criticism, and giving feedback to others. We must help scientific and technical professionals see how they fit into the big picture. Training on understanding other and increasing communication effectiveness can be very helpful in broadening the skills of those of us in these professional areas. This is especially critical for those who have ambitions to move up in the organization.
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