Books & Courses

Business Intelligence Success Factors (Wiley/SAS, 2009)

business_intelligence_success_factors

 

 

 

 

Move beyond mere survival to realize breakaway success in the global economy with the new perspectives and practical guidance found in Business Intelligence Success FactorsLearn More…

 

Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management (Wiley, 2001)

data_mining_cookbook-Olivia-Parr-Rud

 

 

 

 

Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions.  Learn More…

7 Steps to Effective Predictive Modeling – Self Study Course

Olivia Parr Rud Book

 

 

 

Step-by-Step Guide to Effective Predictive Modeling for Marketing, Risk and Customer Relationship Management  Learn More….