Books & Courses

Business Intelligence Success Factors (Wiley/SAS, 2009)






Move beyond mere survival to realize breakaway success in the global economy with the new perspectives and practical guidance found in Business Intelligence Success FactorsLearn More…


Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management (Wiley, 2001)






Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions.  Learn More…

7 Steps to Effective Predictive Modeling – Self Study Course

Olivia Parr Rud Book




Step-by-Step Guide to Effective Predictive Modeling for Marketing, Risk and Customer Relationship Management  Learn More….

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