Articles and White Papers

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White Papers

Data Mining in the Pharmaceutical Industry
Data Warehousing for Data Mining
Modeling Lifetime Value for the Insurance Industry
Statistical Presentations Using the Power of PROC TABULATE

Articles

Outlook for 2005: Bridging the Gap, DMSI Online Newsletter
Grow Your Business using the Laws of Strategic Attraction, Women’s Yellow Pages
Database Marketing Goal Setting, DMSI Online Newsletter
Whole Brain Thinking – The New Competitive Advantage, DM News
Optimize ROI with Lifetime Value Modeling, 1to1
Effective Predictive Modeling Goes Way Beyond the Tools, DM News

Presentations

Business Intelligence Success Factors, M2006 SAS Technology Conference
Key Steps to Effective Predictive Modeling, M2005 SAS Technology Conference