Keys to Effective Communication in the High Tech Industry

As companies turn to high tech solutions for their database marketing challenges, they are hiring employees with highly sophisticated and varied skill sets. Each specialized group speaks a “different language”. In this session, we will discuss the importance of effective communication between prominent groups like IT and Marketing. We will provide techniques for breaking down barriers of communication that prevent the successful integration of each group’s valuable contribution. Interactive exercises will allow attendees to experience the benefits of effective communication